The management of an event begins when aspirations for the big day are created and culminates only when every loose end is duly wrapped up. What happens in between are a series of steps, most are anticipated but there will always be a few unexpected ones that only experienced and quick-thinking professionals can handle.

Project Eve is India's first experiential store for women. The store was launched on 2nd June 2017 at Inorbit Mall, Malad. The Launch event was conceptualised and executed by Miene Group Events; it was a grand affair and the theme of the event was “Celebrating Women”. The event had a panel discussion with Panelists like Tisca Chopra, Divya Khosla, RJ Archana, Nisha Jamwal, Chef Kshama Pradhu, and Chef Sanjana Patel and also a Fashion show with Yami Gautam as the showstopper and designed by Achala Sachdev.